Years ago, I picked up a pack of postcards entitled “Hula Honeys”, which featured reproductions of posters and ads for Hawaii and Hawaiian-themed nightclubs from the mid-Twentieth Century, when the country was going through a weird fascination with all things Polynesia and South Seas, such as Trader Vic’s.

I recently rediscovered these in a box I unpacked from our last move (it was only 18 months ago!) and took another look at them and one caught my eye:

Century Room

The name “Adolphus” jumped out at me, and not only because it reminded me of Hitler.

The Adolphus is a historic Hotel here in Dallas, opened in 1912 and built by the founder of Anheuser-Busch, Adolphus Busch. Today it’s one of the most-luxurious hotels in America, but back in the day, in the time of the Century Room, it was a hotbed of Southern Racism, including ties to the KKK. But it’s not the racism that intrigued me…there was, and still is, plenty of that going around; but rather it was the Century Room itself. 

The Century Room was a (whites-only!) swanky ballroom that featured Herman Waldman & His Orchestra playing the tunes of the day while couples danced, drank martinis and smoked cigarettes. The most-interesting part, to me at least, is that the dancefloor could retract, revealing a skating rink for ice shows, featuring flashy ice dancers performing choreographed routines. 

Eventually, the Adolphus was integrated in the 1950s. The Century Room stuck around for a few more decades, as the Adolphus lost it’s luster. In the 1980s, it came under new ownership and a massive remodel took place, adding luxury, painting over the past and reducing the Century Room to a parking lot.

What are your thoughts?